Improve your business website with a content management system
A content management system (CMS) is based online and connects you to your website, allowing you to manage content. You can add new articles, text, images and videos to the CMS and integrate them into your website whenever you need to.
There are several types to choose from, including bespoke systems that are created by, and customised to, your business plus commercial systems boasting flexible pricing and features.
However, open source systems are the most popular because they are free, customisable and their communities offer extensive help and support – particularly useful for small businesses. So, how can your business and its website benefit from a content management system?
Stay in control of your website’s content
If you need to add a new product page or a press release to your professionally designed website, you will not want to do it yourself and risk interrupting the complex, expensively assembled design of your site. Neither will you welcome the cost of hiring a designer again.
Even if you designed the site yourself, adding new pages and content can be inconvenient and time-consuming, and you can only feasibly do it with the web design software you initially used.
The beauty of a content management system is that, because it is accessible via a web browser, you can add anything, from blog posts to new product pages, anywhere there’s an internet connection. You don’t need to be tech-savvy either. The process is so quick and easy and the only skill you need is to be able to type.
Simply add the relevant text, just as you would in a word processor, and upload any media (photos, videos, PDFs, etc.) to the CMS. Then, when you are happy, a new page which has a design consistent with your other pages is added and your content is automatically inserted.
This way, neither the design of your website nor the quality of your content is compromised because they are separate from each other. Fresh, new content is uploaded to your site in no time.
Improve search engine optimisation
A lot of the traffic that arrives at your website will have found you via a search engine, so it’s important that you do all you can you to rank as high in that search engine as possible. The higher you rank, the more visible your business.
But how does this relate to using a content management system? Search engines want to provide the freshest and most unique content in their listings. When this content is discovered by a search engine spider, it boosts the ranking of the relevant website, making it more accessible to a potential visitor.
So, as a business, you need to ensure that you’re regularly adding new (and relevant) content to your site to stay one step ahead of the competition. Not only can you do this with a content management system, you can do it quickly and easily.
Adding a new blog post, for example, enables you to get new content onto your website, no matter when or where you are. And you don’t need to spend money or time doing it either.
Reap the benefits of a content management system
A content management system provides your business and its website with several benefits. Aside from helping you to stay in control of your content and improve your search engine optimisation, they are collaborative so anyone in your company can contribute to your site regardless of their HTML knowledge.
And they improve customer relations because your visitors can contact you through your site rather than by email, thus speeding up the process of conversing with your customers.
With the number of choices available to you, there’s no reason why you cannot experhyment and take advantage of all that a content management system has to offer.